I supported the logo creation, graphic design and photography to support the BRIDGIT Project.

BRIDGIT was a 12 organisation collaboration (led by the John Innes Centre) building the UK’s capability to prevent establishment of vector-borne plant pathogens and to increase its preparedness to respond should they be introduced. It’s first target was Xylella fastidiosa, a bacterial disease limited to the xylem vessels of infected plants, described by the European Commission as “one of the most dangerous plant bacteria worldwide”

There were two factors that strongly influenced the design of the logo in the first stage:

1. The logo needed to show a mixture of plants, insects and microbes, to represent the range of expertise across the project.
2. The project had a strong citizen science component, so the logo should be particularly engaging for public and younger audiences.

Based on this brief, I went with the logo below.

Which can be broken down to be explained as follows:

The citizen science component also require creation of leaflets and brochures guiding the public in how to spot and report signs of Xylella

I was also involved in the creation of the website content and features, but this project drew on the John Innes Centre’s template, limiting the look and feel of the site.